The day I started Pucho Web Solutions, I was inspired by my gurus in philanthropy, and social responsibility, which include General Colin Powell, Marc Benioff, Ray Chambers and Chuck Feeney. I decided to do something unusual with the company. And that is to donate at least 1% of equity, 1% Profits (as Product), and 1% of Time to charities. And that was easy because there was no equity, profit or people in the company.

But this company is successful and we actually did grow up, so the idea of integrating social responsibility with commerce with this 1/1/1 model is extremely exciting.

Companies can do more than just make money, they can serve others. Specifically serving the NPO community in New York City.

Corporations can change the world and make them a better place. And that is why I am working with Super Happy Healthy kids. They help New York’s Finest Children through scholarships. Their Black Tie Gala is this Monday June 24th from 6:30-10:30.